Tea is the world's second most widely consumed beverage, with a massive following of tea lovers globally. For brands operating in this industry, the importance of making optimal tea packaging choices cannot be overstated. While boxes and tins have been the conventional packaging choices, the recent surge in online sales and subscription models has led to a shift in how products are sold.

To cater to these evolving trends, quality tea brands are now transitioning to flexible tea packaging. Apart from the obvious benefits of improved security, branding, and merchandising, flexible packaging offers significant cost savings on transportation, user convenience through reseal ability, and enhanced product shelf life, making it the go-to choice for forward-thinking companies.

Furthermore, consumer attitudes towards tea packaging are changing, with growing demand for more sustainable and environmentally friendly packaging options. Swiss Pack, being a leader in this market, has undertaken extensive research and development efforts to produce eco-friendly tea packaging solutions, including 100% recyclable pouches for tea bags or loose tea, as well as ethically sourced paper used to produce kraft packaging.