Understanding the Latest PPWR: What It Means for Your Packaging Needs
European Union: PPWR
The European Union's Packaging and Packaging Waste Regulation (PPWR) is set to reshape the way businesses approach packaging, with significant changes that will impact every sector, from food and beverage to cosmetics. At Swiss Pack, we believe it's essential that our customers stay informed and prepared for these upcoming changes.
Key Changes to Know:
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Focus on Recyclability
The PPWR mandates that all packaging placed on the EU market must be recyclable by 2030. This means packaging solutions will need to shift towards materials that can be processed in existing recycling infrastructure. If you're using packaging that isn't currently recyclable, it's time to consider alternatives. -
Reduction in Packaging Waste
The regulation sets ambitious targets for the reduction of packaging waste, aiming to cut waste by 15% per capita by 2040 (compared to 2018). This could result in stricter limits on packaging size and a shift toward reusable or refillable packaging. -
Recycled Content Requirements
Another significant change is the requirement for a minimum percentage of recycled content in packaging. This step aims to create a circular economy by keeping valuable materials in use for longer. Businesses will need to ensure their packaging meets these recycled content thresholds to remain compliant. -
New Labelling Standards
To make recycling easier for consumers, the PPWR introduces standardized labelling across the EU, helping end-users understand how to dispose of packaging correctly. Adapting your packaging to feature clear recycling information will be crucial in maintaining compliance and customer trust.
How Swiss Pack Can Help:
At Swiss Pack, we are committed to helping our customers transition smoothly to PPWR-compliant packaging solutions. Our extensive range of sustainable packaging options, including recyclable and compostable pouches, ensures that your business stays ahead of the curve.
We offer free consultations to review your packaging needs and suggest solutions that align with both PPWR guidelines and your brand's values.
Don’t wait until the regulations are fully enforced—get in touch with us today to ensure your packaging is future-proof!